Case Study: OVER Clothing achieves international sales and seamless multi-currency checkout with WooCommerce

Over Clothing - Customer Case Study

OVER Clothing is a small, design-driven apparel brand run by a local creative team led by developer Sinisa. As the site grew from a 2005 friends-and-preorders project into a public shop, the team faced a key challenge: serving both Serbian customers—who must be charged in Serbian dinar with limited local gateways—and international buyers who needed credit-card checkout and accurate country-specific shipping and pricing.

To solve this they used a GeoIP plugin to detect visitors’ locations and show prices and payment options accordingly (Cash on Delivery for Serbia, 2Checkout for international), added Table Rate Shipping for per-country rates, and built a custom referral/credit system and other WooCommerce/WordPress enhancements. The result was a seamless, localized checkout experience that enabled smoother international sales, stronger customer UX, and industry recognition (the site won WooCommerce’s Golden Ticket).

Over Clothing

Sinisa

Over Clothing