Case Study: OTRUSA achieves 80% increase in eCommerce transactions and 33% rise in unique purchases with WooCommerce

OTRUSA - Customer Case Study

OTRUSA is a Brooklyn-based global wholesaler and retailer of OTR, farm, and TBR tires, serving dealers, logistics, mining, and construction customers for over 20 years. Facing limitations from a templated website, they needed an enterprise-grade, membership-focused B2B storefront that could present 4,000+ SKUs with extensive filtering while supporting unique pricing, catalog availability, and discounts for each member.

Neuralab rebuilt OTRUSA’s WooCommerce store with a Browse-on-Mobile / Buy-on-Desktop (BMB/BD) strategy, custom member pricing and catalogs, and integrated payments and extensions tailored to B2B commerce. The redesign drove a 33% increase in unique purchases, an 80% jump in eCommerce transactions, and a large uplift in sessions that convert to purchases.

OTRUSA