Case Study: Offerman Woodshop boosts sales conversions over 50% with WooCommerce

Offerman Woodshop - Customer Case Study

Offerman Woodshop is an East Los Angeles woodworking collective led by actor Nick Offerman that crafts and sells custom furniture and gifts from sustainably sourced local timbers. Facing the need to scale online sales while preserving its handcrafted brand, the team needed a stronger eCommerce and fulfillment stack plus a site redesign to boost content, performance, conversions, and customer engagement.

Developer Aveling Ray rebuilt the store’s eCommerce and fulfillment architecture, redesigning the site and integrating tools like Mailchimp, PayPal Checkout, ShipStation, and product add-ons to better showcase custom items and streamline purchase and fulfillment. The work produced measurable gains — sales conversions rose by more than 50% and the Custom Built section achieved notable search-ranking improvements within six months.

Offerman Woodshop

Nick Offerman

Offerman Woodshop