Case Study: Mike’s Organic Delivery achieves 70% faster load times and streamlined mobile ordering with WooCommerce

Mike’s Organic Delivery - Customer Case Study

Mike’s Organic Delivery is a US-based online “farmer’s market” that delivers sustainably sourced produce and products from small farmers, fishermen, and producers. Founder Mike Geller hired FirstTracks Marketing to rebuild the WooCommerce store with two goals: simplify and speed up the mobile user experience. The legacy site averaged roughly seven seconds per page, which was hurting conversions and mobile usability.

The new site uses WooCommerce plus Mailchimp, Google Analytics Pro, Subscriptions and Stripe, and adds custom features like product grids that let customers add multiple items from the overview screen and dynamic shipping options that vary by server timestamp and ZIP code for same‑day/next‑day choices. In the first 30 days after launch average load times fell about 70% to 1.7 seconds, improving browsing, checkout speed, and delivery flexibility.

Mike’s Organic Delivery

Mike Geller

Founder