Case Study: Men’s Health Speed Shred achieves streamlined member access and guided 12-week fitness program with WooCommerce

Men’s Health Speed Shred - Customer Case Study

Men’s Health Speed Shred is a 12-week fitness and nutrition programme from Men’s Health South Africa offered exclusively to subscribers. The challenge was to deliver gated, subscriber-only content that presents meal and exercise plans in a clear chronological order, lets users take a fitness test to find the right start point, and provides progress tracking (including marking days complete and updating personal metrics) behind a checkout-gated members area.

LightSpeed Development/WooExperts built the site on WooCommerce with WooCommerce Memberships, creating custom post types for recipes and workouts and a Weekly Planner to sequence content. Instructional videos/GIFs and daily meal tips support execution, while personal dashboards let users track progress and update measurements. The result is instant, ordered access to the programme after checkout, improved user engagement and clearer progress tracking for subscribers.

Men’s Health Speed Shred