WooCommerce
322 Case Studies
Case Study: Mariener Eyewear launches an affordable, high-converting online eyewear shop with WooCommerce
A WooCommerce Case Study
Mariener Eyewear - Customer Case Study
Mariener Eyewear is a Dutch startup founded in 2012 by Marien Klootwijk to fill a gap in affordable, high-performance sunglasses. Facing a crowded accessories market and tight bootstrap budget, the company needed a low-cost, scalable online store, strong local presence in the Netherlands, and ways to build trust and stand out from larger competitors.
Mariener built a simple, attractive shop on WordPress and WooCommerce, added WPML for Dutch localization, integrated Webwinkelkeur reviews and Instagram user-generated content for social proof, and used MailChimp, blogging, sponsorships and influencer outreach to drive traffic. The approach enabled a successful crowdfunding launch of an innovative matte-reflective lens at an affordable price, improved SEO and conversions, and turned community engagement into a reliable growth channel.
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Mariener Eyewear
Marien Klootwijk
Mariener Eyewear