Case Study: Terrien Wines achieves $4,000 a year in savings and streamlined allocation sales with WooCommerce

Making Magic in Napa with Small Batch Wine and WooCommerce

Michael Terrien of Terrien Wines runs two private Napa vineyards producing very limited small-batch chardonnay and pinot noir. As demand grew he needed a reliable way to manage allocation sales, but industry platforms were prohibitively expensive (roughly $4,200/year) and overbuilt for his needs.

He built a low-cost storefront with WordPress and WooCommerce, paid a one‑time $500 to have a custom allocation plugin developed, and used the free Storefront theme with minimal tweaks. The site controls timed releases, per-customer limits and loyalty tiers, reduced annual costs to about $179, and delivered the flexibility, community support, and simplicity a small-batch winemaker needs; the allocation plugin is available on WordPress.org.

Terrien Wines

Michael Terrien

Terrien Wines