Case Study: Lugz achieves faster site performance, higher conversions, and streamlined operations with WooCommerce

Lugz - Customer Case Study

Lugz is a U.S. footwear brand known for trendsetting boots and casual shoes with celebrity collaborations and comfort-focused features. Facing an inefficient, multi-framework site that hindered performance, conversions, and operational efficiency, Lugz engaged WooExperts (Zen Agency) to rebuild their ecommerce platform.

Zen Agency migrated Lugz to WordPress and WooCommerce, streamlined ERP integration, sped up product data structuring and imports, added category-level variation swatches, and implemented an easier returns workflow. The relaunch delivered better site performance, improved conversion potential, and more efficient back-end processes for Lugz staff.

Lugz