Case Study: LOREM (not Ipsum) achieves high-performance global sales of 2,000+ products with WooCommerce

LOREM - Customer Case Study

LOREM (not Ipsum) is one of Switzerland’s largest online shops for independent magazines, stocking over 320 titles and selling worldwide from Zurich to New York and Tokyo. Founded in 2010 by Michael and Karin, the business needed a flexible e-commerce platform to handle a large, subscription-heavy catalog and international shipping—so they moved from Shopify to a more adaptable solution.

They built the store on WooCommerce, using extensions such as Subscriptions, Order Status Manager, Checkout Add‑Ons, and Table Rate Shipping to support recurring orders, custom checkout options, advanced shipping rates and order workflows. The result is a high-performing site that manages more than 2,000 products without performance issues, supports surprise and B2B subscriptions, and scales for global sales.

LOREM