Case Study: Little Giants | Giant Shorties achieves seamless omnichannel sales and email-driven growth with WooCommerce

Little Giants | Giant Shorties - Customer Case Study

Little Giants | Giant Shorties is a NYC-based children’s apparel brand that blends streetwear attitude with playful kids’ products. Founder Ivan Rivera built a successful WooCommerce store and, when launching a Brooklyn retail location, needed to keep using WooCommerce in-store while tying payments and customer marketing together across channels.

They implemented Square for WooCommerce to handle in-store payments and connected their store to MailChimp (MailChimp for WooCommerce + MailChimp Subscribe) to sync e-commerce data and grow email lists at the register. A welcome automation with a 15% promo drives sign-ups (about 9 in 10 customers opt in), and ongoing email automations help capture additional revenue and keep customers engaged.

Little Giants | Giant Shorties

Ivan Rivera

Founder