WooCommerce
322 Case Studies
Case Study: La Marzocco sells custom espresso machines and gear online with WooCommerce
A WooCommerce Case Study
La Marzocco - Customer Case Study
La Marzocco, the renowned maker of handcrafted espresso machines famous for inventing the horizontal boiler, needed a way to present and sell its high-end, configurable coffee equipment online while preserving the brand’s attention to detail. The challenge was supporting complex product configurations and multiple visual variations for machines, grinders and accessories in an intuitive storefront.
Developer Needmore Designs built the site on WooCommerce using Composite Products, Smart Coupons and Variation Swatches and Photos to let customers visually select and configure custom GS3 machines and related gear. The result is a clean, usable online store that showcases La Marzocco’s craftsmanship and enables direct sales of machines, grinders, tampers, knock boxes and more.
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