Case Study: Judith Hobby Clothing launches a scalable, brand-focused online store with WooCommerce

Judith Hobby Clothing - Customer Case Study

Judith Hobby Clothing is a Dubai-based womenswear brand (founded 2011) offering contemporary, practical and affordable pieces. Until now Judith sold mainly through popular home “Open House” events and wanted to diversify into e‑commerce while keeping the warm, fun brand atmosphere intact — despite being non‑technical and needing a simple, uncluttered product experience that reflected her photography-led aesthetic.

Tinkerswitch built a custom WordPress theme on WooCommerce, prioritizing branding and a clean UX, and used extensions for product import, 2Checkout payments, currency conversion and color variations. The result is a scalable online shop that captures the Open House feel, simplifies product management, supports multi‑currency and variants, and leaves room for phased growth (A/B testing, social sharing and referral promos); Judith is pleased with the outcome.

Judith Hobby Clothing

Judith Hobby

Judith Hobby Clothing