Case Study: Jersey Basement achieves high-volume, mobile-first eCommerce growth with WooCommerce

Jersey Basement - Customer Case Study

Jersey Basement is an eCommerce retailer launched in 2012 that specializes in team uniforms across all sports and ages. Facing an industry built on brick-and-mortar orders, long lead times, and fragmented online capabilities, the company needed a scalable way to publish a large catalog, present accurate color variations, support SKU-driven searches, and deliver a seamless mobile purchasing experience.

Working with Bam! Flash Media and Smash React, Jersey Basement built its site on WooCommerce with the Shelflife theme and several extensions to enable responsive design, rich product imagery, cloud zoom, and SEO-friendly product listings. The result: one of the highest-volume team uniform retailers with 1,000+ products live (1,200+ catalog), nearly 10,000 images, rapid first-page search placements within months, higher conversion rates, and a strong mobile-first competitive edge — while continuing to refine backend variation and SKU search workflows.

Jersey Basement

Chris Sonntag

Founder