Case Study: Universal Yums achieves scalable subscription commerce success with WooCommerce

Inside Universal Yums’ $40M subscription box business with CTO Devin Price

Universal Yums is a $40 million subscription box business that ships international snacks and cultural experiences to more than 100,000 subscribers. As the company scaled on WooCommerce, it faced growing complexity around custom subscriptions, international shipping, renewal processing, and managing data flow to outside systems.

Using WooCommerce on WordPress, Universal Yums built a highly customized storefront with bespoke checkout, custom data services, and integrations for fulfillment, email, and advertising. The result was a platform capable of processing 10,000 renewals per hour and supporting more than 10 million orders shipped, while WooCommerce’s HPOS improvements helped resolve performance bottlenecks and improved speed at scale.

Universal Yums

Devin Price

Head of Engineering