Case Study: HydrateM8 achieves subscription-driven recurring revenue with WooCommerce

HydrateM8 - Customer Case Study

Dogs Meow is a South African pet supplies startup founded by Chris Hugo after his family’s DVD rental business became obsolete. Needing a sustainable income to support his family and inspired to work with animals, Chris launched an eCommerce shop focused on pet food subscriptions and one‑time orders for customers in the Gauteng region, offering nearly 35 brands and a full range of pet care products.

Chris built the site himself on WooCommerce, using extensions like WooCommerce Subscriptions, CSV Import Suite, Follow Up Emails and Product Bundles, plus a custom “subscription extender” to offer flexible delivery intervals. The result is a growing, recurring‑revenue business that runs primarily through the online store, has expanded into offline marketing and trade shows, and provides a reliable livelihood while simplifying pet care for customers.

HydrateM8

Garry

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