Case Study: HURU Backpack achieves 5,000%+ website traffic growth (42,000+ visitors) with WooCommerce

HURU Backpack - Customer Case Study

HURU Backpack is a Ukraine-based brand founded by traveler Oleg Viasenko to solve a common problem: existing backpacks lacked the right mix of functionality, style and durability. The challenge was to design a versatile, ergonomic pack that meets travel and urban needs and to launch a reliable e-commerce presence capable of supporting high demand.

The team spent a year prototyping a Cordura, water‑resistant, expandable backpack with ergonomic support and secure compartments, then launched a WooCommerce site (built by Bachoo Design Studio/Alexey Kalyuzhnyi) using Checkout Field Editor and Stripe. The product and storefront paid off—HURU raised 3.5× its Kickstarter goal, attracted over 42,000 unique visitors in the first month, increased web traffic more than 5,000% and exceeded marketing expectations.

HURU Backpack

Oleg Vlasenko

Founder