Case Study: Klaviyo achieves higher engagement and better deliverability with WooCommerce

How Woo uses WooCommerce and Klaviyo to power its Marketplace and communications

WooCommerce, the company behind WooCommerce.com and its high-traffic Marketplace, needed a more scalable way to manage marketing automation as its audience grew and its data model became more complex. The team wanted better personalization, tighter integrations, stronger testing capabilities, and a platform that could handle large volumes of customer and purchase data efficiently.

WooCommerce implemented Klaviyo to sync real-time store and usage data, power segmented onboarding, product guidance, newsletters, and localized campaigns, and support A/B testing and richer reporting. With WooCommerce and Klaviyo working together, the business saw an 8% increase in open rates, a 42% lift in clicks across campaigns, a 56% boost in BFCM open rates, and a 24% increase in newsletter clicks.

Klaviyo