Case Study: Heritage wine brand Brown Brothers achieves a unified, user-friendly online store with WooCommerce

How Wine Group Brown Brothers Grew Their Online Presence With WooCommerce

Brown Brothers, a family-owned Australian wine company established in 1889, wanted an online store as striking and user-friendly as its historic cellar door experiences. The main challenge was supporting complex purchasing rules — a six‑bottle minimum with product-specific exceptions — while also presenting multiple brands with distinct personalities across several sites and keeping inventory accurate across them all.

WooCommerce specialists Emote Digital built a multisite solution with a visible interactive side‑cart that enforces the minimum order (with clear countdowns and exceptions for specialty products), recurring orders, courier selection, and modular templates so each brand can shine within a consistent framework. A centralized “stock master” syncs inventory across all sites, making management simple while improving the shopping experience, enabling cross‑selling, reducing checkout frustration, and encouraging repeat customers.

Brown Brothers