Case Study: Wildlabs achieves a bespoke, high-performing online store for Auckland florist flwr with WooCommerce

How Wildlabs Customized WooCommerce for an Auckland-based Flower Studio Specializing in Bespoke Bouquets

Wildlabs, a small Auckland web agency, built flwr — an online flower studio offering six seasonal color palettes and bespoke bouquets — and faced the challenge of making the store stand out without a physical shop. With many online florists relying on large SKU lists and generic templates, flwr needed a distinctive, trust‑building web presence that conveyed the brand’s authenticity and creative vision.

Wildlabs migrated the site to a custom WordPress + WooCommerce build featuring a lean custom theme, full‑screen imagery and video, and a minimal set of trusted plugins (Stripe, Advanced Custom Fields, Gravity Forms, WooCommerce delivery and checkout extensions). Hosted on scalable DigitalOcean infrastructure managed via Cloudways, the result is a streamlined, easy‑to‑manage store that supports secure payments, delivery scheduling and local pickup, showcases Elena’s work, and improves discovery and customer trust.

Wildlabs

Eugen

Cofounder