Case Study: PEI Media achieves digital transformation and streamlined checkout with WooCommerce

How We Transformed PEI Media’s Website and Business with Agile, WordPress, and WooCommerce

PEI Media is an international financial media group that needed a complete digital transformation to support growth across eight brands. Burdened by severe technical debt — where even small content changes required full site rebuilds — and backed by fresh VC funding, they sought a modern, flexible platform to deliver premium products via self-service eCommerce and faster, more agile publishing.

Pragmatic delivered an Agile rebuild using WordPress and WooCommerce, integrating identity/entitlement management (Blaize), a proxy for dynamic content and password‑less auth, Elasticsearch + React for data, CRM and Google Tag Manager connections, and a simplified checkout (nine steps down to two–three). The result was faster sites, improved personalization, more subscription inquiries and engagement, and significant organic traffic gains (reported increases up to ~40% on the portfolio and up to 23% on some sites).

PEI Media