Case Study: Ultra Events achieves 60 orders per second and 500% sales growth with WooCommerce

How Ultra Events scaled their business with Woo

Ultra Events, a UK-based events company, needed a better way to sell tickets online after finding Eventbrite too costly and limiting for its unique eight-week training and live event journey. With help from WooCommerce, they set up a Woo store to support ticket sales, participant sign-ups, and a smoother customer experience across their boxing, MMA, and comedy events.

WooCommerce enabled Ultra Events to migrate quickly, customize the site with plugins and tailored workflows, and scale reliably as demand grew. The results were strong: sales increased 500% in four years, the business now processes up to 60 orders per second at peak times, and Ultra Events has raised almost £40 million for charity.

Ultra Events

Ashley Gordon

Technical Operations Manager