Case Study: Ubuntu Baba achieves scalable online sales of locally made baby carriers with WooCommerce

How Ubuntu Baba Sells Baby Carriers with Love and WooCommerce

Ubuntu Baba is a South African baby-carrier brand founded by Shannon after a frustrating search for a comfortable, breathable carrier. Her challenge was to design a safe, easy-to-use product that solved common pain points for new mothers, then build trust and scale sales online while managing production, fulfillment, and customer confidence.

She iterated prototypes with user feedback, started local manufacturing, and launched a WooCommerce store supported by demo videos, blog content, social media, testimonials and clear payment/security features. By prioritizing product quality, community-driven marketing and reliable partners (including a better courier and an operations hire), Ubuntu Baba now ships roughly 100 carriers a month, enjoys strong customer engagement and growing sales.

Ubuntu Baba

Shannon

Ubuntu Baba