Case Study: Trendy Resumes achieves easy, scalable digital sales of stylish resume templates with WooCommerce

How Trendy Resumes Provide Everything Job Applicants Need with WooCommerce

Trendy Resumes is a startup that designs affordable, modern resume templates in Microsoft Word to help job applicants stand out while remaining easy to edit and compatible with PC and Mac. After market research revealed strong demand and little competition, the team faced the challenge of creating a branded, user-friendly eCommerce experience and driving organic traffic in a competitive Google landscape.

They built the store on WordPress using WooCommerce with digital downloads, payment gateways, a custom WooCommerce-ready theme and illustrative branding, supported by in-house developers and occasional consultants. Marketing focused on white-hat SEO, social media and additional channels like Etsy; the result is a low-overhead digital product business with growing sales, positive customer feedback (including job offers received from using the templates) and diversified traffic and revenue sources.

Trendy Resumes

Antonio Iacopino

CEO