Case Study: The THX Co. achieves donation-driven eCommerce that boosts customer giving to non-profits with WooCommerce

How The THX.co is using WooCommerce to encourage giving to non-profits

The THX Co. is a family‑founded social enterprise that sells ethical, THX‑branded products and uses a transparent, optional donation model so customers can give to non‑profits as they shop. Their biggest technical challenge was complex shipping and fulfilment: many variable combinations made carrier rate estimation difficult and required a solution that could handle frequent fine‑tuning.

They built their store on WordPress with WooCommerce, using the API to create custom subscription and product experiences and adding extensions like Table Rate Shipping, ShipStation, Stripe, PayPal, and Subscriptions to automate logistics, payments and reporting. The result is a fast, scalable site with seamless back‑end workflows, a 100% PageSpeed user‑experience score, and a clear donation flow that makes giving effortless and fully auditable while supporting ongoing growth.

The THX

Brett Malden

Director of the Social Enterprise’s Brand Experience