Case Study: Style Girlfriend drives 85% services revenue growth with WooCommerce

How Style Girlfriend and WooCommerce are Helping Men Tap into Fashion

Style Girlfriend is a female-run fashion site founded by Megan Collins that helps average men improve their style with a friendly, female perspective. As the business grew from a blog into a service-driven company, it needed a way to sell personalized virtual styling services while keeping the experience simple for a non-technical founder. It chose WooCommerce to power the new eCommerce side of the business.

WooCommerce helped Style Girlfriend launch and manage two styling services, add gift cards and an affiliate program, and keep content and commerce in one dashboard. The result has been strong traction: Style Girlfriend reported 85% year-over-year growth in services revenue, while WooCommerce made it easy for the team to update products and scale the business without adding technical complexity.

Style Girlfriend

Megan Collins

Founder