Case Study: Pro4mance achieves an engaged online community for athletes and scalable eCommerce with WooCommerce

How Pro4mance Built an Online Community For Athletes

Pro4mance is an Australian sports-nutrition brand focused on research-backed products for endurance athletes. They needed more than an online shop: a fast, scalable site that could build a community, support wholesale partners and affiliates, deliver targeted messaging and upsells, and remain cost-effective and easy to manage as they grew.

Australian agency Online Store Guys built a custom WooCommerce storefront using a lightweight Storefront framework and tailored extensions (affiliate program, wholesale login, automated cart upsells, targeted messages). The result was a high-performance, affordable store that streamlined operations, gave Pro4mance actionable sales and marketing data, and made site management simple—positioning the brand to add interactive media, expand its product range, and scale internationally.

Pro4mance

Andrew Jacobs

CEO