Case Study: Output achieves scalable online sales and streamlined digital delivery with WooCommerce

How Passion and Innovation Became a Profitable Business and Online Store

Output is a Los Angeles–based music‑software company founded by composer Gregg Lehrman that makes innovative tools for producers and composers—known for products like REV, SIGNAL, EXHALE and the PLATFORM desk. Rapid early success created a business challenge: the team needed an eCommerce platform that could handle growing demand, reduce third‑party fees and abandoned bundles, and streamline downloads, licensing and fulfillment without an in‑house web development team.

Output engaged WooCommerce experts SAU/CAL to rebuild their store and back‑end workflows—adding a customer hub, automated payment/download/licensing processes and custom tools built on WooCommerce extensions. The result was a reliable, lower‑cost storefront that boosted conversions and recurring revenue, removed manual operational burdens, and freed the team to focus on product innovation and scaling.

Output

Gregg Lehrman

Founder and CEO