Case Study: PagePink.com monetizes content and enables online voucher sales & appointment bookings with WooCommerce

How PagePink Offer Local Shoppers Access to The Top Salons, Spas, and Wellness studios

PagePink is a Singapore-based beauty and wellness portal that helps women discover local salons, spas, and studios through listings, reviews and editorial content. The founders faced the challenge of turning that discovery platform into a monetizable marketplace where customers could easily buy gift vouchers and book appointments online without rebuilding their WordPress site.

They implemented WooCommerce for a fast, cost-effective integration that supported custom product variations (service durations, provider seniority), a tailored cart for vouchers and bookings, and automatic voucher code generation. By adding extensions like PayPal Express and a wishlist, PagePink quickly began selling vouchers and appointments, opened a new revenue stream from their content, and scaled functionality affordably while continuing to grow the business.

Pagepink.com

Guy Charusadhirakul

Co-founder