Case Study: HIBR achieves better customer sleep and scalable ecommerce with WooCommerce

How Nick and Erick are helping people sleep better with WooCommerce

HIBR is a direct-to-consumer pillow brand founded by Nick Ondrako and Erick Arbe, who used a successful Kickstarter to launch their product and quickly doubled their fundraising goal. Early on they faced a major challenge when a trademark claim forced a full rebrand, and they needed an online sales platform that matched their marketing and web-development strengths while supporting growth, fulfillment, and easy customization.

They built their store on WooCommerce and leveraged extensions (Order Export Suite, MailChimp, Google Analytics, Product Feed, Shipment Tracking) plus a custom sidecart and a single shipping manager that coordinates two warehouses with UPS label exports. The result is a streamlined, scalable e-commerce operation that handled fulfillment efficiently, benefited from the WooCommerce community, and set the company up to expand into mattresses and broader social and email marketing.

HIBR

Nick Ondrako

HIBR