Case Study: JOCO Cups achieves global e-commerce growth and seamless operations with WooCommerce

How JOCO Cups Made Coffee Conscientious with WooCommerce

JOCO Cups began in Torquay, Australia in 2012 when a group of friends set out to tackle the massive global problem of single‑use coffee cups — over 500 billion used annually and millions of trees cut down. They designed a barista‑friendly, reusable glass cup that combined sustainability with stylish product design and photography to appeal to on‑the‑go coffee drinkers.

To sell and scale the product they built a visually driven site on WooCommerce, using Table Rate Shipping and Conversio to handle complex international logistics and communications. The result: online expansion into the U.S. in 2013, stockists worldwide, smoother day‑to‑day operations, higher engagement and sales driven by great visuals, and a growing community around the brand.

JOCO Cups