Case Study: RushTix achieves subscription growth and fills empty theater seats with WooCommerce

How Jill used WooCommerce to create the “Netflix you have to wear pants for

RushTix, founded by performer Jill Bourque, is a curated membership service that connects live-event organizers with curious audiences to reduce costly empty seats. Jill launched the idea to address inefficient static ticket pricing and last-minute unsold inventory that can devalue shows and hurt theaters’ revenue.

She proved the model with a lean WooCommerce setup (Bluehost, WooCommerce Subscriptions, PayPal), manually curated recommendations, and a strong onboarding focus to activate members quickly. Today RushTix works with 400+ arts organizations, offers about 40 events weekly, has grown ~20–30% MRR month over month, joined an incubator, secured seed funding, and is scaling product and marketing to enter new markets.

RushTix

Jill Bourque’s

RushTix