Case Study: FilterGrade achieves global sales of Photoshop actions for creatives with WooCommerce

How FilterGrade Use WooCommerce to Sell Photoshop Actions For Creatives

FilterGrade is a Boston-based shop founded by Mike Moloney that sells professional “Instagram-style” Photoshop actions and presets. Facing the typical e-commerce hurdles for a one‑person startup—validating demand, finding the right product mix, and building a simple digital storefront—Mike needed a low-cost way to test ideas and iterate quickly while keeping distribution and customer experience frictionless.

He validated the MVP on marketplaces like Creative Market (first sale in 3 days, 20–30 customers in a month), used customer feedback to add features like a one-click “Play-All” action, and then launched a WordPress site using WooCommerce for its ease and themes. Complemented by plugins (Receiptful, Jetpack, SumoMe, OptinMonster, AffiliateWP), a focused Instagram hire, and a strong blog/newsletter, FilterGrade now serves customers worldwide, has faster, more usable products, higher engagement from its community, and steady growth plans for advertising and compliance.

FilterGrade

Mike Moloney

FilterGrade