Case Study: ELEVEN vélo achieves world leadership in bespoke cycling wear with WooCommerce

How ELEVEN Vélo Became World Leaders in Cycling Wear

ELEVEN vélo is a small Australian design studio that makes bespoke, superfine-merino cycling kits and lets customers design each piece. Facing fierce competition from larger brands and the challenge of selling highly customized, made-to-order garments online (with long production times and complex sizing), they needed a platform and experience that could handle custom product configuration, reassure buyers, and scale reliably.

They migrated to WordPress + WooCommerce, built a responsive HTML5 color/style builder, and added stepwise production emails with Instagram previews to keep customers engaged. By simplifying SEO and using targeted AdWords, doubling organic traffic in six months, plus consistent Instagram content and dedicated hosting, ELEVEN vélo grew into a leading online destination with a hard-to-replicate, sustainable business and stronger customer engagement.

ELEVEN vélo

Gerard Thomas

Owner