Case Study: Mini Learners achieves scalable, work-from-home nursery-decor sales with WooCommerce

How eCommerce was a Game Changer for an Entrepreneurial Lithuanian Mum

Mini Learners is a nursery-decor brand founded by Egle, a Lithuanian designer who left a long 9–5 commute to build a creative, family-friendly business. After testing designs on Etsy and trying educational apps (which proved time- and resource-intensive), she needed a scalable way to monetize her illustrations while keeping flexible hours to care for her children.

Egle launched a WooCommerce store selling digital downloads and prints, supported by PayPal, Instagram-driven marketing, MailChimp newsletters, strong product photography, and a few key plugins. The result is a sustainable, home-based business with the majority of sales international (~95%), consistent PR and social traction, and the work-life balance and income stability she sought.

Mini Learners

Egle

Mini Learners