Case Study: Cured achieves seamless multi-channel growth with WooCommerce

How Cured creates personal connections between customers and food

Cured, a Boulder-based specialty food shop, grew from a single neighborhood store into a multi-channel business but needed a better way to sell online and manage orders than a basic PayPal setup. The team chose WooCommerce, along with Square, to create an online store for gift baskets and curated food bundles while keeping its personal, customer-focused brand intact.

WooCommerce helped Cured build a flexible ecommerce site and, with the Square extension, unify online and in-store payments and inventory in one system. This made order management smoother, reduced the risk of selling unavailable items, and let the team track sales across all locations from one hub. The online store also opened Cured to new customers beyond Boulder and supported further business growth.

Cured