Case Study: GhostBed achieves seamless direct-to-consumer mattress sales and a superior online buying experience with WooCommerce

GhostBed - Customer Case Study

GhostBed is a U.S.-based direct-to-consumer mattress brand founded by CEO Marc Werner to deliver high-quality, affordable sleep products. Werner, motivated by his own neck surgeries and frustrated by confusing, high-pressure showroom shopping, set out to simplify mattress buying and solve customers’ pain points around comfort, support and decision-making.

GhostBed launched a mattress-in-a-box sold online, using premium latex and gel memory foam, backed by a 100-night sleep trial and a 20-year warranty to build trust. By removing the showroom friction and offering flexible payment and follow-up tools (e.g., Affirm and automated follow-ups), the company made buying easier, increased customer satisfaction, and positioned itself as a value-for-money sleep solution.

GhostBed

Marc Werner

CEO