Case Study: Gentlewench achieves an award-winning, fast-loading global eCommerce experience with WooCommerce

Gentlewench - Customer Case Study

Gentlewench is an exuberant East London fashion boutique that curates clothing, accessories and homeware from designers like Zanini and Peter Do, founded by industry veterans Wei Yue and Tijana Djordjevic. The challenge was to create an online store that felt like an extension of the physical Chance Street concept—prioritizing user experience and conversion while elevating the shopping experience to reflect the brand’s refined-yet-playful identity.

Dazze Studio built a lean, custom WooCommerce theme with minimal plugins and targeted core tweaks to ensure fast load times and a stage-like presentation for each unique piece (plus Mailchimp for WooCommerce integration). The result is a seamless, vision-aligned site with global performance gains that earned Honourable Mention and Mobile Excellence awards from Awwwards.

Gentlewench

Tijana Djordjevic

Director