Case Study: Northwest Eye Design achieves a patient-first online store and 60%+ sales growth with WooCommerce

From Designing Prosthetic Eyes to Selling Online

Northwest Eye Design is a family-owned Washington practice that crafts custom prosthetic eyes and sells related eye-care products online. When they decided to redesign their site, the big challenge was preserving their core value of patient-centered care in a virtual experience: the old Volusion site was clunky and out of date, and they needed an accessible, easy-to-navigate site that communicated care and artistry while supporting ecommerce and international customers.

They rebuilt and rebranded on WordPress with WooCommerce, using patient-shot photography and a UX mapped around the new-patient journey, and added tools like ShipStation, Jilt, Tidio, Subscriptions and remarketing (Google Ads/AdRoll). The new setup made store management simple for non‑coders, streamlined international shipping and communications, grew conversions and repeat business, and — with targeted marketing and automation — delivered sales gains of 60%+ month over month and strong subscription uptake.

Northwest Eye Design

Emily Spiker

Administrative Coordinator