Case Study: Simply Charlotte Mason achieves a thriving online homeschool bookstore and subscription business with WooCommerce

From Day One to Successful Homeschool Bookstore on WooCommerce

Simply Charlotte Mason is a passion project turned full-time business run by two homeschooling families who began as a blog sharing curriculum and resources. As demand grew—moving from a few ebooks to 200+ SKUs, physical books, subscriptions, and seasonal order spikes—the team faced limited resources, fulfillment complexity, download reliability issues, and the need for a flexible eCommerce platform that could scale.

They solved it by building on WordPress with WooCommerce and a suite of plugins and extensions (notably Amazon S3 for reliable ebook delivery, Subscriptions + the REST API for a custom curriculum planner, and integrations with Help Scout, MailChimp, Xero, DEAR Inventory, and local fulfillment via Pakmail). The result is a thriving online bookstore and subscription service serving thousands globally, handling hundreds of peak-week orders, reducing support load, and supporting local partner businesses.

Simply Charlotte Mason

Doug Smith