Case Study: French Today achieves scalable global audiobook sales with WooCommerce

French Today - Customer Case Study

French Today, founded in 2009 by Paris-born teacher Camille Chevalier and Olivier Karfis, is an online education company that teaches modern, spoken French rather than the formal, textbook language many learners encounter. Faced with the challenge that traditional methods don’t prepare students for real conversations, the team needed a way to deliver a large catalog of high-quality audio content and transcripts that work reliably across devices.

Their solution is a conversation-first audiobook method—20+ professionally recorded titles and over 200 hours of audio, narrated by Camille and presented at three speeds (slow, normal, and street French) with accompanying PDF transcripts and e-commerce delivery. The approach has driven strong customer trust and engagement: 370+ certified positive reviews, a 120-day money-back guarantee, and a robust online store that makes their extensive learning resources widely accessible.

French Today

Camille Chevalier

French Language Expert