Case Study: flwr achieves a beautiful, hassle-free online store showcasing bespoke bouquets with WooCommerce

flwr - Customer Case Study

flwr is a small, Auckland-based floral studio founded by Elena in 2017 that creates bespoke bouquet deliveries and event florals in six distinctive color palettes. The challenge was to launch an online store that put the products and their unique personality front and center while handling real-world eCommerce needs like custom checkout fields, delivery scheduling, and payment processing.

Wildlabs designed a minimalist custom theme and implemented WooCommerce with extensions (Checkout Field Editor, Order Delivery, Jetpack, Stripe) to deliver a product-focused site quickly and without technical friction. The result is a visually striking, easy-to-use online shop—filled with high‑quality, natural photography—that streamlines ordering and lets the team concentrate on design, floristry, and customer experience.

flwr