Case Study: Fluffy (Gabriel Iglesias) scales online tour merchandise sales with WooCommerce

Fluffy - Customer Case Study

Gabriel “Fluffy” Iglesias, a bestselling stand-up comedian from Chula Vista, needed a way to keep connecting with fans and sustain merchandise sales amid uncertainty about when live venues would reopen. With a longstanding touring career and new specials and film appearances on the horizon, the challenge was to deliver official tour merchandise reliably to a global audience.

Working with developer Unique Streak, Iglesias launched the Fluffyshop powered by WooCommerce, selling scarves, tees, DVDs, bobble heads and a talking plush doll. The online store centralized his merchandise offering, streamlined fulfillment and allowed fans everywhere to purchase official goods, helping him continue to monetize and promote his work between tours.

Fluffy

Gabriel Iglesias

Fluffy