Case Study: First Choice achieves a 24-hour pivot to direct-to-consumer online grocery and 800 orders/day with WooCommerce

First Choice changed their operations in less than 24 hours

First Choice, a London-based supplier of specialty fine foods to hotels and Michelin-star restaurants, suddenly lost much of its trade when COVID-19 forced venues to close. Working with Incremental Marketing and WooCommerce, they pivoted from B2B to B2C in under 24 hours, launching an online shop to deliver groceries and produce directly to homes.

The site uses clear product categories, related-item suggestions, fast one-page checkout with Stripe and Google Pay, transparent delivery information, and targeted Facebook ads. The result: rapid customer uptake, media coverage, a hosting upgrade to handle roughly 800 daily orders, and a new revenue stream while helping shoppers avoid supermarkets.

First Choice