Case Study: EYExplore Tokyo increases international photography tour bookings with WooCommerce Bookings

EYExplore Tokyo - Customer Case Study

EYExplore Tokyo is a boutique photo-tour operator founded in 2014 that offers English-language photography tours and workshops across Tokyo, Kyoto, Osaka and more. The company stands out with niche experiences—street, rooftop, film and night photography—and relies on social media, blogging, partnerships and affiliates to attract customers. Their main challenge has been explaining what a photography tour entails to prospective customers, which can limit booking conversion.

To address this, EYExplore Tokyo built its site with WooCommerce and the Bookings extension (supported by the Canvas theme, AffiliateWP and WP Simple Calendar) to present detailed tour pages—price, equipment, duration, techniques, availability, reviews—and enable quick online booking and add-ons like tripod rental. The result is fast, worldwide bookings, a standout “Tokyo by Night” workshop, professional repeat clients and a smoother front-end experience that has helped grow the business and improve conversions.

EYExplore Tokyo

Axel

Founder