Case Study: Edwin Pireh achieves a luxury, responsive online silk accessories store with WooCommerce

Edwin Pireh - Customer Case Study

Premium Interactive’s Creative Director Greg Douglas built the site for Edwin Pireh, a Melbourne maker of hand-made luxury silk ties and scarves. The brief was to translate the brand’s upscale, bespoke identity into an online store while keeping the responsive foundations of the chosen Athena WooTheme intact — with particular challenges around hero slider scaling, shop thumbnails and creating a unique shop UX that works on desktop and mobile.

Douglas solved this by designing pixel-precise Photoshop mockups and then editing the theme’s CSS and WooCommerce image settings: changing the slider image width to 100%, setting catalog thumbnail dimensions and regenerating thumbnails, and adding custom CSS (including @media max-width:768px rules) to convert desktop four-column listings to two-column mobile layouts. The result is a refined, responsive ecommerce site that preserves an upscale aesthetic across screen sizes and delivers a customized, polished shopping experience.

Edwin Pireh

Greg Douglas

Creative Director