Case Study: DVO Suspension cuts cart abandonments and boosts conversions with WooCommerce Payments (WooCommerce)

DVO Suspension - Customer Case Study

DVO Suspension is a Valencia, CA–based maker of high-performance mountain bike forks and shocks founded by Bryson Martin Sr. His son Bryson Jr. handled graphic and industrial design and helped build the company’s online store, but the team faced the twin challenges of launching a robust eCommerce presence with limited design experience and reducing last-second checkout cancellations when they initially relied on PayPal alone.

They built their store on WooCommerce, using extensions like Variation Swatches and Photos and adding WooCommerce Payments as a second payment option. Introducing WooCommerce Payments significantly reduced canceled orders and cart abandonment, made spare parts and complete products easier to buy online, and supported steady business growth while allowing DVO to keep production and customer service focused on quality.

DVO Suspension

Bryson Martin

DVO Suspension