Case Study: DRYFT achieves rapid sales growth and seamless payments with WooCommerce

DRYFT - Customer Case Study

DRYFT is a Bellingham, WA maker of high‑performance, stylish fishing waders and gear founded by Nick Satushek and Sam Thompson. Launched as a side hustle and grown via a direct‑to‑customer model, the company faced rapid operational scaling (moving from home shipments to a warehouse and then tripling space) and persistent payment failures and technical problems with multiple processors.

DRYFT built its store on WooCommerce for flexibility and used WooCommerce Payments to resolve checkout failures and simplify reconciliation, with other extensions for marketing, shipping, and product management. The result: smoother, more reliable payments seen directly in WooCommerce, a 50%+ sales jump in the first year after going full time, expanded fulfillment capacity, and a platform that can scale as they broaden their product line and reach.

DRYFT

Nick Satushek

Co-Founder