Case Study: DogTV launches scalable subscription streaming service and expands globally with WooCommerce

DogTV - Customer Case Study

DOGTV is a subscription streaming channel created for dogs, using scientifically designed sights and sounds to reduce anxiety and enrich their environment. After a successful free test in San Diego, the company faced the challenge of launching commercially and scaling a subscription service that would support flexible billing, gifting and global distribution.

The solution was built on WooCommerce with a suite of extensions (multiple payment gateways and checkout options, marketing and social integrations, tax handling, product add-ons and storefront tools) to offer monthly, annual and gift subscriptions and a smooth checkout experience. This setup enabled DOGTV’s commercial launch and global distribution, making it easy for owners to subscribe and stream while delivering the intended benefits of reduced stress and greater confidence for dogs.

DogTV