Case Study: Dogs Meow achieves recurring revenue and easy pet-food subscriptions with WooCommerce

Dogs Meow - Customer Case Study

Dogs Meow is a South African eCommerce shop founded by Chris Hugo after the family DVD‑rental business became unsustainable. Targeting pet owners in the Gauteng region, Chris built an online store offering nearly 35 brands of dog and cat food plus toys, medicine and starter kits, with subscriptions to simplify routine purchases for busy customers.

He launched the site using WordPress/WooCommerce and built a subscription-focused service (including a custom subscription extender and extensions for subscriptions, bulk import, follow‑up emails and product bundles). The result: predictable recurring revenue, automated customer reminders and flexible delivery intervals, steady growth beyond the website into mall booths and trade shows, and a sustainable business supporting his family.

Dogs Meow

Chris Hugo

Founder