Case Study: Designgrotten achieves streamlined order communication and major time savings with WooCommerce

Designgrotten - Customer Case Study

Designgrotten (designgrotten.dk) is a small Danish online shop run by Thomas Clausen that sells affordable industrial design while he balances a full-time job and family life. With limited time he needed a scalable, easy-to-manage store that could showcase products and designers, collect customer feedback, and simplify order handling and communications.

Thomas built the site on WordPress and WooCommerce, created a child theme and custom post types/taxonomy for designers and testimonials, added a homepage product module, and automated newsletters via Mailchimp RSS. He also used WooCommerce Custom Status and Follow-Up Emails to create three custom order statuses (money-received, packed, delivered) that trigger automated customer messages — a setup that saved time, improved communication, generated positive customer feedback, and maintained healthy open/click/conversion rates.

Designgrotten

Thomas Clausen

Designgrotten